Using Technology to monitor Out of Home Media and Audiences
We give OOH inventory owners, media agencies, and advertisers the ability to quantify for the first time ever the audiences achieved by their out of home billboards, plan on how to optimize for certain demographics, and demonstrate empirically the GRPs, impacts (impressions), reach and frequency of outdoor campaigns.
This means that marketing campaigns will be directly informed by when and where their target audiences travel throughout the day.
Insyt Media seeks to help the clients know the game and use the knowledge to win. Therefore by bridging the gap, we aim to better the industry at large.