Out of Home Measurement

Real Time Audience Measurement for Out of Home Campaigns

Insyt media provides a research-technology based approach that uses a scientific methodology that can guarantee accurate Out of Home measurement results to clients regarding their campaign reach.

Our Approach

01 . Inventory Collection

Building upon our countrywide presence, Insyt Media conducts a comprehensive tally of all Out of Home media assets across Uganda including wall billboards, bus shelters, street poles, LED billboards, dustbins, ground billboards and so much more. We create a database of all OOH inventory in Uganda each mapped by latitude and longitude.

02 . Mobile Travel Study

In partnership with the leading global satellite imagery provider, Cuende, Insyt Media conducts a census of all traffic passing by billboards over a 6-week window to account and normalise for any non-standard traffic and movement. The purpose of this study is to ascertain travel partners for your target audiences.

The study is followed with a Trip survey asked of GeoPoll’s panelists. This methodology ensures that the results are nationally representative, with break downs on focus city geographic and demographic composition.

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Satellite imagery depicting audience travel pattern

03 . Data Analysis & Reporting

After the inventory count and mobile travel study we process all collected information to excel sheets and a secure online dashboard featuring an easy-to-use interface, analysis tools and the ability to filter results based on site as well as demographics such as age, gender, and LSM among others.

What We Promise

Data to guide your next Out of Home Campaign

  • Standard planning metrics: GRPs, Impacts, Reach & Frequency

  • Data to be provided by predefined common targets

  • Data per OOH company, OOH type and network of billboards

Tools to help you monitor your OOH inventory

  • Access to an Online Dashboard for easy access 24 hours per day with 3 unique logins per subscription to a secure online dashboard, visual representation of data through an easy-to-use interface, analysis tools and the ability to filter results based on site as well as demographics such as age, gender, and LSM among others.

  • An Inventory Manager where clients can introduce panels in the system and create or reorder networks. This option does not provide audience data

  • An online ratings book.

  • Data integrated in Inventory & Media Planning tool

Who Needs This

Our rich Out of Home measurement tools are used by a variety of industry players;

  • Media Owners

  • Brands

  • Media Agencies

  • Regulators

Next Out of Home Monitoring
info@insytmedia.com