Insyt Media, a leader in Out Of Home Measurement & Monitoring using technology to quantify the reach and effectiveness of billboards, announces the launch of its new logo and website. Customers can expect to see Insyt Media’s updated logo appear across multiple platforms.
“Filling the growing gap of ambiguity in the Out of Home media measurement in Uganda, Insyt media emerged with a generic logo based on the stereotyped visual associations of the advertising industry; a human eye, it wasn’t true to our promise.” – Grace Tumukunde.
As Insyt Media rapidly impacted the Out of Home Media Industry, it became paramount that it’s image clearly reflected the brand’s unique vow. Whilst the old logo gave us a head start, a carefully crafted brand serves to unify our image and communication across digital and print platforms.
“Brands rarely consider visual identity as a vital when starting out. Focus is put on the product or service offered. However, as they grow, it becomes increasingly central to the brand’s performance.” – Arthur Nakkaka, Addmaya
Designed by Kampala-based Creative House, Addmaya – the new brand identity introduces a vibrant visual system headlined by a simple yet communicative logo.
The new Insyt Media logo pairs a skewed billboard above streaks of traffic to deliver a brand mark that gracefully scales across multiple applications. The new color profile gravitates to a high tech neon look that is bold and unmissable.
“It’s simple, to the point and represents us better. The colors symbolize our boldness to step out and offer leadership in Out of Home Analytics.” Grace Tumukunde, Team leader, Insyt Media.
Further, the new identity introduces a library of shapes and imagery that combine to elevate all our print and digital material.
“For a company fusing technology and research to provide its services, Insyt media required a futuristic spin. Using our CG tool set, we created a collection of highly stylized visuals mimicking the look of sci-fi satellite imagery” – Arthur Nakkaka
As part of the rebrand, Insyt Media today announces a revamped website that embodies our new identity. From the layout to the information structure, the website breaks the status quo by using the core solutions as the central navigation guide.
Inspired by the form of common Out of Home media assets; billboards and street poles, the skewed shapes are used as content holders.
“It’s simple navigation structure means customers can easily explore our Out of Home solutions and keep up-to-date with Industry news with our dedicated press section.” – Grace Tumukunde, Team Leader, Insyt Media