What does out of home advertising contain?

‘‘Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” – Steuart Henderson Britt.

Out-of-home (OOH) advertising, commonly referred to as outdoor advertising is a broad term that describes any type of campaign that reaches consumers when they’re outside their homes.

Outdoor advertising is un avoidable in any business’s success journey as majority of consumers are believed to spend more than three quarters of their time out of home.

Among others, Out of Home Advertising consists of this below;

Traditional Bill Board Advertising: This refers to a large outdoor advertising space that is aimed at getting the attention of both pedestrians and motorists. It is a known fact that a smart billboard will grab consumer attention and leave a lasting impression on the target audience. It’s worth noting that this remains the pre-dominant way of Out of Home Advertising. Billboards are usually strategically positioned around high traffic areas for huge reach. If utilized properly, billboards offer a golden opportunity to groundbreaking work during any specific campaign.

Mobile OR transit advertising: Even in the Ugandan market this is one of the most popular and cost effective types of outdoor advertising. When driving on the road, one can not hesitate to lose some attention to look at visuals or messages on vehicles by the road. The purpose of mobile billboards is to capture attention when least expected.

Digital Billboards: Digital billboards are computer-controlled LED displays or electronic controlled off premise signs capable of displaying ads, words, symbols, figures, content, or images. This is digitally or electronically changed by remote or automatic means.  This has a greater effectiveness as it can display hundreds of different advertisements in a short period of time. This has over the last ten years been picked up by different marketers in Uganda.

Street furniture Advertising: This is where the advert is affixed to street furniture using various displays. The Ads are positioned at close proximity to pedestrians for eye-level viewing or at a curbside to impact driver traffic. Street furniture displays include, but are not limited to: transit

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