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About

A Real-Time Out Of Home Measurement and Monitoring firm

Insyt Media is an Out Of Home (OOH) Measurement & Monitoring company that quantifies the reach and effectiveness of billboards and other out of home properties in major metropolitan areas.

Using Technology to monitor Out of Home Media and Audiences

We give OOH inventory owners, media agencies, and advertisers the ability to quantify for the first time ever the audiences achieved by their out of home billboards, plan on how to optimize for certain demographics, and demonstrate empirically the GRPs, impacts (impressions), reach and frequency of outdoor campaigns.

This means that marketing campaigns will be directly informed by when and where their target audiences travel throughout the day.

Insyt Media seeks to help the clients know the game and use the knowledge to win. Therefore by bridging the gap, we aim to better the industry at large.

"We give Out of Home inventory owners, media agencies, and advertisers the ability to quantify for the first time ever the audiences achieved by their out of home billboards."

Izzy Kasaara, Administrator, Insyt Media

Filling an industry gap

Many advertisers and their clients have for long relied on naked eye observation to estimate viewership of OOH mainly because OOH is the most complicated to measure.

As a result of this gap, Insyt media was born.

Started in 2017, Insyt media was created to give brands insight on OOH advertising so that they in turn can make informed marketing decisions. Using the latest technology and world class partners, Insyt media is set to give you accuracy and transparency for your OOH media campaigns.

Our Clients

Various players like DSTV, Startimes and Uganda Breweries have chosen us for an OOH measurement partner and have trusted us to take them to the next level in their OOH efforts.

"Insyt Media arose out of the growing need in the advertising industry to accurately assess the impact of out of home campaigns and give definitive feedback to clients on investments by evaluating their reach in the market over time at an affordable rate."

Grace Tumukunde, CEO/Founder, Insyt Media

Our Partners

Insyt Media works with Geo poll, a leading data provider in Africa and Asia and Cuende, re-known for its market research and big data analysis. Collaborations like these set us up to give world class service to our clients.

A Team of Avid Professionals

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